Let me start by reiterating the title of this post: STOP WHINING.
People who think this ad is racist probably thrive on finding "racism" in everything. Heck, my sister-in-law, who is black, does this. When my husband tried to explain to her the difference between Yahtzee and Kismet, he said, "Well, the only difference is that Kismet has colored dice" and her head just about exploded. She didn't say anything, but the smoke pouring out of her ears made it clear that she was incensed (man, am I a master of punning, or what?).
The article quotes another source's criticism of the ad as "turning Black Women into Latino Women into White Women." Yeah, I'm sure Dove's intent was to piss you off. Darned elitist soap company, thinking that white women are the ideal form of beauty! Why not be happy that Dove actually uses models who have different skin tones? Most other ads for body care products use skinny white women, so it's refreshing to see something different.
I did find an interesting comment below this article, however. Someone mentioned that Unilever owns Dove. Not a big deal, until you consider Unilever also owns Axe. Dove promotes beauty in all shapes, sizes, colors, etc. and wants to change the way women are portrayed, while Axe pretty much suggests that if you use their products, hot skinny white women will fall from the sky and onto your penis. That's pretty slick marketing right there, people. Create a problem and pretend to fix it.
What this all boils down to is this: people need to lighten up. Oh snap, there's another pun. I'd better stop before I get myself in trouble.
1 comment:
that's a ridiculous complaint about the commercial. If someone actively looks for racism/problems they WILL find it... intentional or not.
I lol'd at your description of the Axe message. I believe that is a very accurate synopsis.
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